What is Email Marketing ?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Why consider Email Marketing ?
So why should a small business consider investing in email of all things? Well, email marketing allows you to drive traffic to your website and engage them further, by providing additional information and specific calls to action. It usually involves using email to send ads, request business, or solicit sales or donations and is intended to build loyalty, trust, or brand awareness.
Broadly, the term typically refers to sending email messages intended to enhance the relationship between a business and their clients. It provides a way to reconnect with previous customers, to encourage customer loyalty and repeat business, acquire new customers or convince current customers to purchase something.
What is an Email Campaign ?
An email campaign is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc. For example an automated weekly ” Pro Tip ” style email available on demand to prospective leads – ie: one free tip per week over 6 weeks.
What is an Email Blast ?
An email blast is otherwise known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts are normally managed using email marketing software or web applications.
What about Anti Spam rules ?
Don’t let the new Canadian Anti-Spam Law (CASL) stop you. Email marketing still provides a strong bang for your marketing buck. The key is to deliver relevant, timely information to a highly targeted list(s) of prospects and/or existing clients while working within the new anti-spam law.
Working with our partners at MailChimp we have the solution, using compliant signup forms, opt in tabs and an usubscribe mechanism along with tracking implied & explicit opt-in dates and data to ensure your company stays CASL compliant at all times.
Our professional email marketing services include :
- Email Campaign Strategy
- Email Template Creation
- Marketing Content Writing
- Image creation, selection and sizing
- Email List Management
- A/B Testing and Sending of your Campaign
- and Detailed, easy-to-read Metrics Reporting