5 Ways To Get More Customer Reviews
The internet has changed word-of-mouth marketing. Today potential customers in every niche check online reviews and make decisions based on what they read. As a business, it is important to get more customer reviews. These reviews help to increase the trust between you and your audience which helps to generate more sales. In this post, we outline five ways to help gain more client reviews.
Collect Email Addresses Of Your Customers
When you complete a sale or a service, you can request your customers’ email addresses. You could then promise to send new offers and helpful updates in the future.
If they share their email address, the chances are that they had a positive experience. Then, you can send an email and kindly ask for a review – tell others what they thought of your services. Some of these customers will accept your request. This is an effective strategy to build your reviews and is even suggested by Google as well.
Mention That You Would Appreciate A Review
Instead of sending an email, you can request a review verbally. It may not prove as effective as sending a more personalized email but can work for some customers.
The requests need to be honest and a little personal. Instead of shouting “please leave a review” to every customer, you can try to engage in a short conversation. Rather than coming across as yet another ‘friend-request’ simply tell them how much the reviews truly help your business. Speak to the kind of impact a review can have on future prospects and how much you really appreciate their time. & effort.
Add Review Reminders On Your Site
If you have a website for your business, your existing customers likely visit to find new offers and get your updates. A few reminders can motivate them to leave a customer review. You can add these reminders on the sidebar, on your content, or even popups.
You can create a call to action with a link that sends the visitors to the review website. A short page that explains how to leave the review can also help. Most people don’t leave reviews because they don’t want to learn the process. Some prefer not to for personal privacy which is totally understandable too. You can get more reviews by making it easier for clients to leave them.
Use Social Media
You can encourage your customers to leave a review from your social media profiles. You can ask your customers questions about their experience with your business.
Many customers will be happy to share their stories. You could even request they share this story on the review platform. This strategy will help get more customer reviews and may even motivate some of your customers’ followers to check out your business too.
Give Them A Good Reason To Leave A Review
Your positive reviews on every platform will increase naturally if your customers get a great experience. Providing great products or services can be enough to have happy customers that talk about your business.
So, a big part of this process is to meet your customer expectations. If you focus on improving your business, people will talk about it online and offline. Really this is straight forward customer service 101.
Don’t ignore online customer reviews because they are a big part of your business. According to a recent study, 72% of customers don’t purchase anything before reading online reviews. It’s important to deliver a good experience, ask for reviews, and manage them if needed.
Thanks for reading!