Better Website Ranking – 3 Tips
How well does your website show up in the search results? Can you find it easily? Are you on page one? If your search rankings are currently struggling, it’s time to get deadly serious about your SEO strategy to improve your ranking in 2018! In a world of fast changing search algorithms a little basic help can go a long, long way.
Below are some quick fixes that you can make to help improve your website ranking. These are some of the top SEO elements to focus on to quickly improve your website rankings.
Consistently add Value to your Website
Sounds like a no brainer right? In truth, this seems like a fairly simple prospect but it can actually be quite lengthy. You need to be consistently adding value to your website. That means fresh new content on a regular, consistent basis. So pivot if needs be, to adopt a strategy of regularly posting new blog articles and content that will continually draw people back to your page. Adding strong, relevant content increases the value of your website to your intended audience. Aim to become the go to guy in your field or niche. It also serves to support the relevance of your website within search engines which remains paramount in SEO.
Work on creating content that will be popular with, informative and highly targeted to your specific audience. Developing and committing to a publishing schedule of an article at least weekly can be a huge boost to your website ranking.
Invest in Guest Posting
Guest posting has had mixed reviews over the last few years but truth be told, with the right connection it’s still worth the effort. Taking the time to work out symbiotic collaborations with your content can actually be a driving force to success.
Cross promotion works. Appealing to your target audience by writing articles on other highly relevant websites, can bring an increase in website traffic. High authority back links to your website from another page improves your SEO rating.
Forging connections between other marketers or other high authority pages seldom happens overnight. Approaching this strategy as a long game, is well worth the time and as a result, you’ll start seeing some of your search results on the rise.
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Improving Browsing Experiences
The way that search engines browse (or crawl) a website versus how people browse your website can vary slightly. Ultimately however, speed wins. So first off, it’s time to speed up your website. Then take another look at your navigation functions by changing your menu and the path a visitor might take through your website. Make both points quick and easy and your website ranking will improve as well.
Take a hard look at your browser experience and how quickly elements of your webpage are loading. If there is any type of hesitation in loading your content or navigating your page, you should consider looking at the design of your website. Having a clear path to the end goal for your site such as making a sale, clicking on a contact form or visiting a specific page all comes down to navigation. Make sure that this is paramount in the design and the flow of the website that you create.
If you’re looking to drastically improve your search engine rankings, focus on these tips to start climbing the charts today.
Thanks for reading!
Also published on Medium.