Service Vehicles – Your Mobile Billboards While driving around town the other day and watching traffic, as you do, something occurred to me about all of those service vehicles. And more importantly the “wide range” of service vehicles – and yes, I do use that term loosely. I wondered to myself how many people form Continue Reading …
Influencer Marketing
Influencer Marketing Influencer Marketing is one of those terms we see floating around the internet daily. But how does it work? How do you find an influencer? And is it truly worth all the effort? Recently, I took in a panel discussion with some influencers themselves at a recent marketing conference. The Marketing Continue Reading …
Staying Hip in a Multigenerational Social World
Staying Hip in a Multigenerational Social World In today’s day and age, it seems like everyone and their dog owns an online device. If you would have told me ten years ago that my grandparents would become bigger Facebook fans than I was, I would have called you crazy. The evolution of social media continues Continue Reading …
Introducing Landscape
Introducing Landscape | Social Tools Suite In this instalment of the MAC5 Social Tools Suite, we’re talking about the new Social Images tool, Landscape from our friends over at Sprout Social. Creating just the right social images takes time and Graphic design can be expensive especially when popular platforms like Facebook and Twitter change their Continue Reading …
Getting to know Canva
Getting to Know Canva | Social Tools Suite In this instalment of the MAC5 Social Tools Suite, we’re talking about the online Aussie image and graphic design tool Canva! A Bit of Background on Canva Canva launched about four years ago in Australia by a graphic designer named Melanie Perkins and her co-founder Cliff Continue Reading …
Company Branding – Why Your Identity is Critical
Company Branding – Why Your Identity is Critical Whether you know it or not, if you have a business and have interacted with clients or customers in any capacity, then you already have a brand identity. It might not be a very good one or a very effective one, but a brand identity nonetheless. What Continue Reading …
Instagram offers Insta-Marketing
Instagram Offers Insta-Marketing Opportunities Instagram, the online photo-sharing service that allows users to dress up images using filters, vignettes and other fun features has taken the world by storm. What was once a little iOS only app now boasts 400 million users per month – or over 20% of the internet community! In April of Continue Reading …