What is Email Marketing ?
Email marketing is a form of direct marketing that sends commercial or fundraising messages to a specific audience. In its broadest sense, every email sent to a potential lead or client could be considered email marketing.
Why consider Email Marketing ?
So why should small business consider investing in email as a sales tools? The simple answer is because it works! Email marketing can drive visitor traffic to your website and engage prospects with insider info and specific calls to action. It usually involves using email to send ads, request business, or solicit sales or donations and is intended to build loyalty, trust, or brand awareness.
Broadly, the term typically refers to sending email messages intended to enhance the relationship between a business and their clients. It provides a way to reconnect with previous customers, to encourage customer loyalty and repeat business, acquire new customers or convince current customers to purchase something.
What is an Email Campaign ?
An email campaign is a coordinated set of email marketing messages delivered in sequence. These are designed to escalate a persuasive argument to purchase, subscribe, download, etc. Sometimes these will be referred to one part of a sales funnel. For example an automated weekly ” Pro Tip ” style email available on demand to prospective leads – ie: one free tip per week over 4 weeks. These can be highly effective lead generation and sales mediums when done properly.
What is an Email Blast ?
An email blast is basically an email that’s sent to a mailing list of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts are normally managed using email marketing software or web applications.
What about Anti Spam rules ?
Don’t let the new Canadian Anti-Spam Law (CASL) stop you. Email marketing continues to provide an excellent bang for your marketing buck. The key is delivering relevant, timely information to a highly targeted list of prospects within the anti-spam law.
Working with our partners at MailChimp we have the solution, using compliant signup forms, opt in tabs and an unsubscribe mechanism along with tracking implied & explicit opt-in dates and data to ensure your company stays CASL compliant at all times.
Our professional email marketing services include :
- Email Campaign Strategy
- Email Template Creation
- Marketing Content Writing
- Image creation, selection and graphic design
- Email List Management
- A/B Testing and Sending of your Campaign
- and Detailed, easy-to-read Metrics Reporting