Search Marketing A Tour Company
Search Marketing A Tour Company. As a tour company or an excursion company, you have your work cut out for you if you want a piece of the pie in this lucrative sector. The industry has undergone a lot of changes and most of the conventional marketing strategies simply no longer work. Remember, a lot of dynamism has been introduced into this industry. We now see extreme adventures such as zip lines, fat bikes and bungee jumping, all of which attract very different and diverse types of audiences. To succeed in search engine marketing as a tour or an excursion company, here are some actionable steps worth considering:
Focus on niche marketing
Unless you have the financial resources and workforce, you should never attempt to compete against large tour resellers such as Expedia. What you should do is to niche out and tailor your search engine marketing to that specific niche.
It, therefore, means that you should identify your niche and define it in a way that the big players cannot. This will not just make your tour firm unique, but also make you appear more specialized in the eyes of potential clients, thus making it easy for them to consider you for planning their tours. Your goal is to be considered so good at what you do that in fact you become the first and only choice in your service area.
High quality descriptions for your tours and activities
It is your tours and activities that searchers will be looking for online. This calls for providing long and well-written descriptions of precisely what the customers are going to get when they opt for your services. Long and quality descriptions are not just useful in helping potential customers make up their minds quickly, but also such descriptions tend to rank better in the search engines compared to short descriptions. Creating these types of descriptions may take some time, no doubt. But that effort will be rewarded tenfold when you start ranking highly in search engines. High rankings will attract lots of customers to your business. Your blog will be a pivotal search engine marketing tool in this process.
Incorporate videos of your tour or excursion activities
Videos work very well for these types of business. Potential customers are interested in the experience they are going to have. So while you provide a vivid description in writing, a video will nail the experience home quickly and precisely. People consume video far more than any written words. It’s just how our brains are wired.
If you are offering extreme adventure tours like zip lining, west coast trail, grouse grind, bungee jumping or ocean kayaking by including a recent video on your website, your conversions will inevitably go up. Additionally, by uploading your videos to YouTube using relevant search terms, they may rank both on Google and on YouTube, thus increasing the organic reach and traffic to your website. If you’re thinking video, then YouTube is your absolute best partner.
Aggressive Social Media Marketing
Don’t worry, we’re not talking ALL CAPS POSTS!! People love sharing their experiences on social media. Especially when they’re out touring the world or enjoying some extreme adventure. So, if you run a tour or excursion firm and you’re not active on social, then you’re missing the point!
Using social media effectively has many potential benefits like increasing your organic reach via social shares and quality posts. Search engines value user experience. When they see your content being shared often, the reward is higher rankings. The reason being that they deduce your content to be valuable. Or, put another way your content is exactly what the searcher was looking for so a win-win for both parties. Use your content calendar wisely, post strategically and reap all the benefits.
Thanks for reading!