: a careful plan or method for achieving a particular goal over time
Using Social Media in Business without a solid Strategy is a complete waste of time
So many businesses have jumped on the social media bandwagon over the last few years that it’s just flat-out scary. While we applaud their intent, it has to be pointed out that just because you have a Facebook page for your business does not mean you’ll get more customers.
There is no magic social media wand regardless of what all the Goo-Roos claim. Truth be told, more than 75% of business pages get little to no viable traction from their social media efforts. So what’s the point ?
Not every Social Media platform is right for every Business
Not every social platform is right for every business and it’s vital from the outset that we identify your best opportunities for success and then focus directly on them. Otherwise, you’ll continue wasting time & money spinning your wheels like so many other businesses right now.
Our goal in developing a Social Media Strategy is to forge all of your social media efforts into one unified direction and then tailor them to reach your target customers. We start with a simple needs analysis of your business and your competition which helps us develop a better understanding of where you’re at right now, your challenges and desired goals on social.
Our strategy development is in-depth and drawn from many years of business experience and success in the industry. By sticking to our strategy and using simple, easy-to-follow tactics, we can improve your social performance and ultimately, your success on the channels.
Common client goals include lead generation, clicks to a website, gain followers, promote an event or simply getting to know & engage with your customers better.
Putting the Wheels into Motion
We’ll help you develop and refine a social media strategy for your Business in a way that supports & enhances your current target goals. We will address any holes in your current social media strategy while ensuring you have all the knowledge and tools needed to implement the working plan. This is a perfect option for companies that have a marketing person or team that is responsible for their day-to-day social media needs. If you don’t it’s okay, we can do it for you too.
Social media strategy development is part of our private client services where we work 1-on-1 with you to achieve your Business goals. This program is in-depth, sometimes intense and comprehensively drawn from many years of experience. It’s not for everyone but if you’re serious about succeeding on social media, we can help make that happen.